Sample game marketing plan

We also will submit responses to calls for papers to be speakers at some of the events when possible. As with the mobile game user segment, there are a lot of software developers targeting organizations to build custom games. Some are developing games overseas at lower costs. Even some of the larger domestic companies outsource portions of their game development. In order to keep up with pricing pressures, we have established ties with two overseas organizations to help us with game development.

That will enable our domestic staff to focus on marketing and project management. As a result, we can release new games and component libraries faster. In order to get these high-level executives, we will develop an online ad campaign with landing pages containing lead generation forms that visitors can fill out to get guides on using mobile gaming to attract customers.

These guides explain how we can embed advertising within the games and examples of custom games we develop. We also will network at major trade shows and conferences. We will get speaking engagements where we can discuss case studies to expose our concepts and strategies to the right level of buyer.

Additionally, we are creating a customer advisory board so that we can hear directly from clients about their experience with our service. This board will consist of 10 customers who will meet confidentially every quarter via Zoom. Our goal is to share our roadmap and solicit candid feedback about their experiences with us. We will also ask for input on new products and services they would like to see, which will help us refine our strategy in this marketing plan example.

The primary key to success is showcasing studies in which other companies leveraged the power of mobile games to reach their market. We track this using metrics such as the number of times a gamer clicks on an ad embedded into a game, the number of custom game downloads or an increase in sales of a promoted product. We can also track success by industry buzz. The application would show the image of the friend burning. Upon burning 10 friends, the user would be entitled to a free burger.

Word of this application spread very quickly and quite a few Facebook users enjoyed participating. This marketing campaign did two things: generated traffic into restaurants and generated a tremendous amount of media buzz.

It cost significantly less than a paid advertising campaign involving television time purchases. Gamers like to share notes with other gamers. On our website, we will create a forum where people can post and respond to comments freely. We will also encourage them to provide suggestions for new games. For our demographic, this is a badge of honor that they try to attain proudly.

Since our games will be tied to current news events, we will emphasize our focus on creativity along with spectacular service and speed of development for our consulting clients. It is important for us to get to market quickly in order to capitalize on the news event that is associated with the game. The longer the delay between game conception and game release, the less the penetration of that game. Our goal is to establish a reputation for games that poke fun at what many would consider humorous or ridiculous actions by well-known people.

In order to cross-promote our games, each game will contain a link to our website. It will also offer an option to view the same information within the app itself. This allows users can find out about more games and subscribe to our email list and follow us on social media. Additionally, to help promote games via word of mouth, each game has the option to notify a friend. So, a user can send a text message to a friend instantly to share their excitement or recommendation about the game.

Marketing expenses are mostly for staff required to do the marketing activities listed. Most of the tools we need, like analytics and landing page creation, are inexpensive. The exceptions to this are for specific tools like email marketing and forums. We do not expect an increase in marketing staff requirements during the first year. One person can actually do a lot of these activities. Once they have put marketing plan processes in place, the marketing activities upkeep becomes easier.

Junior staff can then handle it. Below is a breakdown of marketing expenses by month for year 1. We anticipate second and third year marketing expenses to increase. This is mostly for covering the cost of additional staff for marketing activities. Sales costs relate to the fees charged by our channel partners for carrying the games, such as Appstore. This marketing plan example also includes our estimated costs for staff to sell ad sponsorships or develop custom games.

In order to make sure that we are on track, we have created a variety of key metrics for this marketing plan example. These may require adjustments and fine tuning as we progress. They are our best estimates based on currently available market research.

We estimate that 1 of every 10 people who visit the landing page will download a game. Other metrics include the average sale price. In this marketing plan example, we estimate these numbers based on paid downloads as well as sales of advertising sponsorships and custom game development.

In order to monitor our growth, we will track the number of followers on our social media accounts. Below is a breakdown of other success metrics by month for year Even though Mobile News Games is a small company, we have high aspirations as this marketing plan example shows. Our management team is two unique individuals who have a solid background in mobile communications and marketing.

Our team of local and international software development staff can launch many unique mobile games quickly. Prior to forming the company, he was Vice President of Products at a major wireless telecommunications provider for 5 years. He is also a member of the Mobile Marketing Association.

Donna Paster, VP Marketing, is responsible for all areas of marketing. Donna will be assisted by 2 marketing interns hired from local universities as co-op students throughout the year. While Donna focuses on the key strategic relationships, these students will handle the more routine aspects of the marketing efforts. This marketing plan example provides a solid structure for you to generate your own marketing plan template. We hope you enjoy this marketing plan example and our other free content to help you start a small business and generate millions in sales!

We first need to know what the user's intent is. For Google Search, it's rather easy to understand their intent if you segmented campaigns properly. By understanding this, any level of personalization can be considered Killer Ad Copy. We've worked with brands during this tough COVID period, helped them pivot, and come out the other side stronger.

We worked with this boutique small business called the New Grocer who had previously had a business that did Lunch Meal Preparations for School Kids whose Parents didn't want their kids to eat the food there. The New Grocer was born to help the suppliers maintain their revenue source and for the chefs at the meal prep company to retain their jobs as Schools were closed. Introducing new product lines and many pivots to value proposition.

Ultimately we were able to retain jobs and keep their business alive. The bulk of his experience has been in early-stage start-ups, either as a founder or as an early hire.

Any online store must have a Google Search Brand campaign for its brand name terms and domain name, including misspellings. Your brand search is your most sacred and even if you organically rank for 1, your competitors could be bidding on your brand terms, and also this is a game of real estate. Taking the 1 and 2 spots makes you a winner. They will eventually go away from this practice which you protect your brand real estate. Depending on the type of products a Google Search Generic term campaign should also be in place.

Google Display is a great opportunity to increase brand presence to highly targeted audiences. Consumer Intent marketing is the most powerful audience and next up is remarketing. If you have a brick and motor, Google My Business is the single most important thing you can do, and be sure to link it to Google Ads and while you are at it link Google Ads to Google Analytics and Google Merchant Center. Connect merchant center to your online store software to create a feed so that you can enable Google Shopping Ads.

Leverage Consumer Intent Marketing audience building and really take the time to think about your ideal customer, what their needs are, what websites they will visit during research for related products or items that together with what you sell. Calls to action! Short and sweet. Users need to be told exactly what to do. There is too much clutter to have them guessing what you want to do.

Call Now. View Products Now. Hire a creative writer to proof all your ads. Do this on a regular basis. Encompass this client was running Google Ads for years. They sell parts for repairs, appliances, and they have millions of items. They had a very high daily volume and almost every customer has the potential for multiple repeat purchasing.

I was able to use their Google Analytics to create an all user audience from the last days. Serving ads through Google Display reminded old customers to come back to Encompass.

The immediately generated sales on day one and to this day is one of their top campaigns in conjunction with Remarketing. Kristina Adel is a Customer Relations Coordinator at Velour Beauty , one of the most luxurious eye-centric beauty brands that also sell in Sephora and Ulta. Her expertise lies in content creation, copywriting and e-commerce as she is passionate about helping every customer have the best experience with the brand.

Kristina loves conveying brand stories that generate demand and achieve success. Every tool has a place in your toolbox but without data, any step you take becomes just a guess. Microsoft Clarity is an amazing free tool business can implement to start studying heat maps, view customer recordings and much more. Such data will then form a foundation for the next optimization steps that will drive conversion and sales.

It may sound obvious but a strong segmentation of your customers is key. Everyone expects a personalized experience that is tailored to their specific needs.

Building automated email funnels for these specific groups will take some work off your shoulders as you focus on other goals. I like using Retention Science for this as its AI technology makes product recommendations and timings super simple.

Connecting those audiences with your Facebook and Google Ads is also a massive plus. It can very interesting to see how one word changes the results. Also make you to check for the main keywords on Google trends and listen to what your customers are saying in reviews and on social media.

Your customers already know the best keywords you should use in your copy. Every small business managed to successfully shift their brick-and-mortar stores online and continue their entrepreneurial journeys. Slava has 10 years of experience doing online marketing with the last 5 focusing on paid ads. He helps local and international brands find customers online and optimize their funnels for higher conversion rates. Currently, he is working with medium-sized businesses and managing over 1.

They will get your customers to spend more before they checkout. That will allow you to increase marketing spends and scale further than before. You need to follow up with users who sign up to get them to buy for the first time if they are non-customers, or buy more if they are existing customers. Everyone is busy nowadays, and to scale one must always be on a customer's mind to increase conversion rate. A not so obvious paid media technique would be to use all the available bidding strategies that the platform you're using provides.

For killer ad copy you need to make sure that the first sentence already has intrigued your customer - every business is different, but I personally love to start my copy with a question… e. The campaign has been running for about 11 months now and it keeps being extremely profitable. Drew has worked in the digital advertising space for over 5 years and started out as an intern for several marketing agencies after college which how he fell in love with the space.

After graduating college in with a Bachelors' degree in Marketing, Drew worked for several large ad agencies on Fortune clients before going off on his own in Since then Drew has helped many ECommerce brands both large and small start out and grow in the space across digital advertising platforms such as Google and Facebook. The first and most important tool for any eCommerce brand is the platform itself.

As a marketer, you have various choices at your disposal for reaching new customers. First, you need to know which type of marketing channels are possible and how they deliver results.

Channels like search paid, and email gives access to the best marketing strategies for ROI. Focus on tactics within these channels because they can produce short and long-term profits. These digital or online channels cover strategies like email marketing, search engine optimization SEO , and pay-per-click PPC advertising.

Several aspects can learn how successful your advertising will be. The way ads are distributed may have improved, but the rules for good advertising copywriting have continued the same. While digital marketing has started up new channels and new challenges for people seeking to advertise their businesses, ad copy will still make or break your campaign.

But you must make it clear that your content will help them answer one of their top challenges. Advertising copy specifically refers to the words in your ads and the right words can create a big difference in how your ad is received and the results it achieves. We went from standard to smart campaigns and continue to build out more search campaigns for different topics and brands. Obviously, not all of it is paid ads related but shows the power of how one channel affects another and another.

Originally a mechanical engineer David felt he hit the ceiling in his career. He took a leap of faith and after 8 years has curated a dedicated marketing team that is now A-List Me.

His focus is on providing e-commerce brands value by working with influencers. He has helped thousands of brands accomplish their goals and exceed expectations! We have several tools in place to accelerate influencer campaign planning. One of my favorites is ClickUp. With ClickUp we can easily share influencer data with our clients. This allows our brand partners to launch campaigns on a tight deadline.

In house marketing can be quite expensive, our systems increase efficiency while reducing costs - saving our clients time and money! Influencer marketing is growing rapidly. The value of this industry doubled between and To break it down: user generated content UGC performs best because audiences relate to influencers.

Influencers build strong relationships with their followers creating a loyal community. This is why influencer marketing works better than other paid advertisements. Influencers know their brand and content better than anyone else. It's often beneficial for brands to give influencers creative space to create their own ad-copy.

They know how to communicate with their followers. The copy should feel organic which will lead to increased brand awareness, website traffic and sales conversions. We have completed several successful campaigns for them in which we used influencers to. He assists businesses develop and execute marketing strategy, influencer marketing, and social selling initiatives on social media.

Fluent in Japanese and Mandarin Chinese he is a frequent guest speaker on digital media across the globe and teaches digital media to executives at Rutgers University, the Irish Management Institute Ireland , and the University of Jyvaskyla Finland.

This means that the marketing industry needs a lot more data scientists but also needs to be better at listening and conversing on social media where most public conversations about the brand occurs.

Similar to how social media marketing ROI was difficult for many companies to measure before the appearance of Paid Social companies will need to realize that customer experience marketing is a necessity in order to thrive in today's increasingly difficult market and find different ways to measure the ROI of their efforts there. The scientific part will be about having a completely data-driven approach to marketing which includes a greater share of marketing automation.

On the other artistic side you have the exact opposite, where the "art" group of marketing will have to become better storytellers with the content they create and how they engage with social media users as well as influencers.

Channels are always going to change, and it's impossible to know the exact platforms that will be dominant in 10 years, but you can look toward trends: machine learning, chat marketing channels and personalization.

The smart marketer today will be investing in their training and capabilities where these opportunities lie. Then no matter what channels are available, they will have experience testing and designing funnels. Developing effective chat automation or building chatbots is the biggest adjustment that marketers need to make right now.

Other technological shifts like adapting strategy to AI, is actually not as big of an adjustment; most businesses will be able to follow the old standard ways of marketing for what the customer needs and create great content in order to optimize machine learning that is heavily weighted toward user interaction signals. Add Facebook Messenger ads to the marketing funnel for instant lead capture at a fraction of the cost per click and 10X the ROAS of traditional Facebook ads with traffic or conversion objectives.

While she does hold degrees in the fields of Management Communications, Organizational Behavior, Administration and Marketing, she credits most of her learning about inspiring change to her 13 years as a Weight Watchers leader. People need to connect to brand and business emotionally, and marketing automation which seems to be all the buzz nowadays is still lagging behind. Technologically we are moving forward, speeding things up, connecting from all over the world. AI is essentially the culmination of both, and the better we get at that on the technological side, the more our marketing efforts will pay off.

My method is just my unique way of helping people tell the story of their big ideas. As a keynote speaker and evangelist on leadership, culture, and marketing, he help companies reach, engage, and convert new customers through employee engagement and storytelling.

Today, he is the CEO of Marketing Insider Group, helping brands to create content that converts and delivering presentations that connect at events all over the world. I even like to say that "marketing has a marketing problem" because ask most people what marketing is and they will say ads. And who likes ads interrupting their favorite content? Those companies decided they didn't need what we used to think of as marketing.

But I learned in college that marketing is supposed to be a 2-way conversation between a company and it's customers. But what executives see their marketers as the ones driving conversations with customers? Marketing leaders need to learn to explain to the business side that marketing is strategic, and adds value to the organization in a measurable way. Run the ads. By , effective marketers will be telling stories of real people, by real people, of real human challenges.

We will be activating our customers, our partners, and mostly our employees to serve as brand storytellers. Then technology will tell us what works, where we need to promote that content, and how to generate business from the engagement. But I believe that most organizations don't answer their customers' questions or tell authentic stories. It's the natural instinct of the business to want to promote itself.

But that doesn't work anymore. We help our clients to focus on customer value by answering their most basic questions.

We help them to rank for the "pain point" keywords that their customers are using when they search for answers. Brian Honigman is the owner of Honigman Media, a marketing consultancy based in Philadelphia.

Through speaking, leading marketing trainings and workshops, coaching, strategy consulting and writing, He teach leaders how to drive business value from content marketing, social media, SEO and career development. He is also the adjunct Professor at NYU. With a clear plan behind their programming, it's easier for a marketer to work towards the right goals for their organization, account for potential challenges, optimize for the right opportunities, and adjust to handle any issues that may arise.

Marketing programs that are guided by a defined strategy, instead of an impulse or simply following the lead of others, can help an organization better position itself as a distinct, meaningful, and supportive voice in their industry.

Having both ensures that regardless of what channels, techniques, and technology become popular or disappear into obscurity, it'll be easier for your business to adapt and continue to reach its customers.

It's common to get caught up following industry standards and duplicating what others are doing to reach customers, leading to less effective marketing. But with my support, it's more impactful to develop your own unique strategy that addresses the distinctive qualities of your organization and caters to the particular needs of your customer base.

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

In his spare time he surfs and travels around the world for great live music. People are going to be most invested in that which creates a sense of intimacy, warmth, and shared meaning in a world that would otherwise relegate them to a statistic. The relationship we build with our customers is more important than the products and services we sell them.

I call this a fanocracy. But those who apply the strategies in Fanocracy are more likely to dominate their categories. They are more forthright, helpful and transparent. They create new experiences by turning customers into like-minded, enthusiastic fans. We are moving into an era that prizes people over products. They hate ads that interrupt their lives. They hate sales pitches from adverstisers.

And they hate the inauthenticity of the whole approach. The first is to make the marketing campaigns more engaging. The second is to make the campaigns human and humane. And the third is to try to make their campaigns ubiquitous. If consumers are going to push back against marketing, then marketers will have to figure out ways to be part of the consumers life, rather than just interrupting it. Tamar is a Bestselling Author and operations Leader.

She has had a very diverse career working in system administration, private investigating, marketing strategist, sales, negotiatiator and so much more. She titles herself a "generalist," with a knack for operations or a "professional hustler". The reason is simple: marketing is all about company awareness through broadcasts, creative storytelling, etc. But it's not as relationship-driven as the customer support experience. Therefore, it's imperative that marketing and customer experience work a lot more closely together, because a happy customer is a marketing vehicle, and you want your customers to tell the proper story.

I believe that it's a slow and steady evolution, but marketing in should see a lot more cohesiveness in that respect. This is not your typical marketing these days, because marketing works independently. Here's a basic example, but just this past week, I saw an ad for a product on Facebook that I was genuinely interested in. I reached out to the company on Facebook with some questions and heard nothing. Four days later, I decided to follow up with the company in their standard communications channel, which is email support, explaining that they need to maintain a presence where their customers are, especially if they're advertising!

Their response was "this is our standard support channel, not Facebook. You need to engage where your customers are. There's no excuse. But that's the obvious part. The less obvious part is that the tone of your communications can't be old-school, can't be formal, and can't be dismissive. If you want to gain and most importantly, retain customers, you make every single effort to communicate with them in the right way, where it can't bite you in the behind.

For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than companies, including 15 of the Fortune Robert is also the author of three books, and the host of two podcasts. It will be planned and managed much like a media organization works today. This is where we bring a unique approach. Mastering content strategy is not simply a creative, governance, or technological challenge.

It is both emotional and logical. It is a cultural shift. An intelligent content strategy evolves the way business teams create, collaborate, and collect insight on every communication. At TCA we are a consulting and education firm, helping to bridge the art and science of strategic content for the modern business. Ann also specialize in SEOs and social media marketing. It's already changing the marketing industry dramatically. The world is moving in a pretty scary direction: These days machines interact with brands on a regular basis.

Machines can now call and schedule an appointment at a nearby business. Machines can perform web searches and select search results. Machines can plan your future shopping lists and remind you what you may have missed adding to cart.

There are many more tools that teach businesses how to interact and better understand machines but these two are the easiest to start with.

I tend to never look that far! But I think these tactics will be essential: Creating voice-operated websites. Imagine people using your site without ever needing to type anything. Using the navigation, adding things to cart, giving voice commands, etc.

In the future there will be less typing and more voice interaction. Searching by voice and video. There are already traces of that with Google Lenses but there will be even more. It will be enough to show a cute dress to your iPhone for it to find it on your site to buy. Becoming part of the brand. If you are not a huge brand, become part one. Being part of Amazon, Google Shopping and eBay algorithms means occasional brand discovery now. It's going to be your survival in the future.

Consumers use traditional search less and less. If they want to buy anything, they head straight to Amazon and find products there. And it's going to be only worse. As these guys are collecting their users' data and serving their customers what they want even before they know they wanted it. You will have to get your products there. Whether it's a well-known brand with a large following, or a an enthusiastic newbie with lots of ideas - there should be a way for everyone to get heard.

Therefore, project after project, I come up with ideas on how to connect people in a most meaningful way without having them spend years building their following or reputation. For example, MyBlogU allows anyone to contribute to expert interview and share ideas which then will be published one someone's blogs.

And Viral Content Bee allows any website - big or small - to put their content in front of eager social media users who will be encouraged to share high-quality relevant content to their social media feeds. Both the projects connect people based on mutual benefit. It's the power of collaboration I am a huge advocate of.

Deirdre is the CEO of Pure Performance Communications has been in PR and marketing for over 25 years helping senior executives in mid-size to large organizations communicate to their stakeholders. She is a communications strategist and has worked with clients on many different types of communication programs, including executive communications and thought leadership, image and reputation management, crisis communications, media relations, PR 2.

With artificial intelligence and marketing automation, consumers want to trust brands with their personal data. A big part of this process is communication transparency, good judgment and ethical practices surrounding how companies collect, use and secure the data.

Many companies may be looking at ethics as something that comes out of the communications or PR department. Every business must define how it wants to show up to gain the trust of its customers. One breach is all it takes to put trust and credibility in question.

Yet, human capital and emotional intelligence are still critical elements in building your business relationships. Sure, machines can make the process faster and customers appreciate quick and targeted information as well as the expedited service.

Yet, you still need to place an emphasis on the value of the human relationship. They require higher Emotional Quotient EQ , especially when negative issues and less than pleasant experiences surface. However, what truly separates us from the machine is our ability to build genuine relationships, use our intuition, show compassion and create trusted environments through real understanding.

Genuine relationships require the ability to FEEL or face Fears , engage with Empathy , use Ethics and good judgment and to unleash the Love for your brand. Months of research have uncovered the high expectation Millennials have surrounding communication and the type of interactions they would like to have with their brands and company leaders. Unfortunately, Millennials are less than satisfied with the way business leaders are sharing information.

Research has also pointed out how Millennials find communication, especially on social media, to be disingenuous, unethical, and lacking compassion. As a result, our strategy for clients includes a FEEL First approach to bring humanity, empathy, ethics, and passion back into communication.

FEEL is the bridge that closes the gap between different generations that need to improve in the relationship and trust building department. As an independent digital marketing consultant and in collaboration with select marketing agencies, Tom helps B2B clients increase their visibility and business success online.

It's not unusual for buyers to receive the same "introductory" email from a company or individual several times -- even AFTER responding. That makes marketers look incompetent and erodes brand trust. Automation is most valuable for improving efficiency at top-of-funnel marketing. But it must be used carefully in order to help move buyers to the next stage, rather than being obviously inauthentic and driving them away.

Books like The Perfection of Marketing and Dan Martell's videos apply a broader framework to the practice of marketing. Those types of models can be very helpful, though only to a point. Marketing is still fundamentally a creative activity - and has to be managed as such.

Data is important but it can't answer every question or solve every problem. Just as an example, Facebook has possibly the largest trove of data, best analytical tools, and the biggest team of any marketing organization, yet it still routinely bombards users with irrelevant ads, pointless alerts, and nonsensical event notifications. Competence is the simpler though not always easy hurdle to overcome, it's basically just "can you solve my problem"? It's about product features and functions, but also about demonstrating that you really understand the customer's problems and speak their language.

Trust is tougher. It involves case studies, customer testimonials, social media engagement, in some cases industry certifications, and influencer marketing. I help clients understand, navigate, and optimize those processes. Joe's on a mission to make SEO easy, fun and profitable. It needs to feel like it was written not just for your target audience but for the person reading it. Marketing needs to become and stay more personal. Although that can help, true marketing starts with having a product that people want and offering it at the right time.

Now, image your target market is flowing down a river and they are going in one direction. In , smart marketing will align market research and product design to position itself to where the market is heading.

People are results driven and short of time. My courses focus on moving my students from where they are now to where they want to be and in the fewest number of steps. I do this through engaging videos and frameworks that are easy and clear to follow.

He's been active in SEO since , and works with a wide range of clients - from micro-businesses to the world's largest media brands. Barry enjoys sharing his knowledge and experience with the industry; he regularly speaks at digital conferences around the world, delivers annual guest lectures for several universities, and is chief editor at the popular European marketing blog State of Digital.

There doesn't seem to be a lot of overlap between those two approaches, and that needs to change. The best campaigns take what data has to offer and combine it with creative thinking to make something unique and exciting. Creativity in marketing needs data to keep it honest and accountable, and data in marketing needs creativity to make it human and be able to reach people. Combining the best of both worlds will be something the industry needs to figure out if it wants to stay relevant in the future.

In , almost all marketing will be focused on a brand's space on a third-party platform like Google, Facebook, Apple, and Amazon. Rather than build your own properties and trying to grow an audience, brands need to find ways to maximise their visibility on these rented platforms because that's where all their customers will be. I believe in that marketers will increasingly focus on generating and optimising data feeds for these third party platforms for maximum visibility.

These feeds will contain things like product data, blog content, voice search answers, and even web components that tie in to the main platforms' systems. From basic Amazon product feeds to AMP webpages and structured data, marketing in the near future will be all about integrating your data with the big platforms.

So for every client I want to do the best work possible, delivering as much value as I can. It takes years to build a good reputation but only one wrong project to destroy it, so I treat every client as a precious commodity that needs to feel truly appreciated and valued as a business.

I don't think that's particularly unique or innovative, but this approach has certainly done well for me. He has been a Board Director himself for over 40 years and first started placing Non-Executive Directors over 25 years ago. John founded and ran six of his own businesses including a Management Consultancy for 10 years, a Corporate Finance offering for 10 years and a mid-sized Digital Agency for another 10 years. I believe this trend will continue and the key to it all will be a marketing strategy which will replace digital tactics as the main driver of success.

Strategic thinking is something that can be taught but it requires a certain type of mind that can unpick a knotted ball of string, analyse the threads and then put them back together in a better order to get better results. Many are trained in strategy. Most have grey hairs, some have none. What they all have is experience. Andrew and Pete are international keynote speakers, authors and YouTubers.

They are a multi award winning business duo who help business owners scale their business so they can stop swapping time for money. Put customer trust and loyalty at the forefront of your marketing strategy.

We think we can all apply that to too if you catch our drift. We combine creative thinking and logical decision making, which we think are the 2 key ingredients of any marketing campaign.

The first step is to work out what to STOP doing. So much marketing is done for the sake of doing it. We help our clients work out what to stop, giving them time back to make better, more creative decisions. Futurist Keynote Speaker and former IBM Global Managing Partner, Andrew Grill is a top-rated presenter and commentator on issues around digital disruption, social selling, the workplace of the future, emerging technologies such as blockchain and artificial intelligence, digital diversity, personal branding, and employee advocacy.

Andrew has developed an important and relevant niche as The Practical Futurist. He speaks to and consults for organisations world-wide to develop their strategy in a world rife with digital disruption. Our agents will become the gatekeepers and use AI to screen which advertisers get through and which are blocked. This is likely to turn traditional advertising as we know it on its head for all the right reasons and hand control back to the consumer.

A true value exchange will exist as consumers will demand a fair value exchange in how their data is used and advertisers will have to respond in a dynamic way. Keeping tabs on the individual, dynamic deals negotiated by digital agents will fundamentally change the discipline of marketing as we know it.

Having a very broad cross-industry approach to innovation I try out anything new in order for me to be able to explain it to clients and understand how it might disrupt a business or entire industry. My c-suite clients have learned to expect a completely unbiased and hype-free view of a disrupted world.

Adrian has over 20 years of experience in building and developing companies and has mentored 30 tech-start-up companies since He has also tutored over 10, students in his online and offline marketing and business courses for the past 6 years. Some of his marketing skills include: marketing strategies, product and startup launch strategies.

While the technology will massively evolve in the next years at the highest rate the Planet Earth has ever witnessed, our core structure as human beings with our minds and bodies will remain mostly the same. This could only change if the chip implants will become mainstream but until that moment I don't see any modifications in how our mind operates. People have the same emotions, fears and triggers that make them do something like our ancestors had, just that the context of manifestation evolves.

We, as marketers, once we create an ideal customer profile for a certain product or service will know more than a person who fits the profile knows about himself or herself. We will know on average the problems keep them up at night, the discussions running in their heads, the triggers that will make them add the card to checkout to make a purchase or to make the call to place an order. We will also know the hooks that will make them pay attention to our social media posts when they browse the social media feeds, the stories that will make them read more and definitely the offers to convert as many of them from prospects to leads and buyers.

The technology makes very easy to reach these ideal customers and with such power also comes great responsibility and I believe that here will have to happen the most dramatic change. If we can create the systems and strategies to sell everything we want to our target market we would have to be very careful and add as much value to our customers so once the sales are made the products and services offered to improve their lives and not the opposite.

Both ethical and unethical companies, products and services bid for the same customers and usually the sales are made based on the pitch and not all the time the quality of the purchase.

The act of buying is followed by fulfillment or lack of it for the promise made at the moment when the payment changed hands between the client and the seller. While my desire is that my creativity never be replaced by a robot : I see the marketing shifting towards the best mediums where the clients and the potential clients are digesting the information.

Now video, chatbots, and voice are slowly taking over. By I expect new mediums to arise, new platforms to make current highly successful ones obsolete and the personalization of messages and experiences to reach levels we don't even have ideas about nowadays. It is very easy today to create a marketing campaign - there are tons of tools and resources available.

What is not easy is to create or to grow sustainable a business using ethical marketing strategies, tools, and tactics. Marketing is like a habit, it is not a one-time event, it has to be a persistent activity, trying a lot of things, pushing what is working and pivot from what is not working. It is also vital to add in capitalization table, which shows the amount of equity owned by the founders.

In your video game business plan sample , also explain the budget you need to allow to your marketing. You need to do proper research in this aspect because marketing is the hardest part of game development. The marketing budget is necessary for your game development business plan or it will seem a huge red flag. If you are looking for the best video game business plan template , OGS Capital is the best choice.

We have experienced business consultants and network with investors to turn your business idea into reality. Professional OGS capital writers specialized also in themes such as online shopping site business plan , cyber security business ideas , business plans for graphic design , internet radio business plan , online dating business plan , business plan for a video game company and many others. E-mail is already registered on the site. Please use the Login form or enter another.

You entered an incorrect username or password. OGScapital website is not supported for your current browser. Please use:. Business Plans. Need a business plan? Frequently asked questions of game company business plan To draft a video game development business plan , you need to consider the following questions — Do you have proper financial planning? What business model you have to sell your game software, i. DVD, downloadable software, mobile gaming, distributor etc.?

Who are in your competition, like resellers, local game store, etc? Do you have brick-and-mortar enterprise, online business, or both? What are the production resources you have to meet market demand? Company Overview It is where most startups make mistake. Therefore, you should answer the following strongly in your mission statement — What do you do? How do you do your business? What value do you provide?